Mastering the Virtual Product Demo
How to Position and Persuade Virtually with Victor Antonio
March 19th, September 10th
As we move to a more virtual demonstration of products, knowing how to set up the call and ‘perform’ a demo is critically important. In this masterclass, you’ll learn the stages, strategies, and tactics of the perfect virtual demo.
30,000’ Agenda
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Learn how to prepare and deliver a great demo.
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How to gain commitment from the prospect throughout the demo.
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What tools and tactics you should use for maximum impact during a demo.
What You'll Learn:
- Learn the basic structure or framework of a successful demo.
- Discover ways of ‘prepping’ your prospect before you start the demo for higher receptivity.
- How do you frame the value of the product?
- How and when should you use Return On Investment (ROI) calculators?
- What role does Total Cost of Ownership (TCO) play in making a buying decision?
- Leverage the ‘Value Trinity’ when positioning your product features and benefits.
- How should you address TCO in your product demonstration?
- Understand and develop 3 different types of case studies for your demo.
- What is the switchover cost? How should you handle that objection in a product demo?
- How do you gain early commitment in a demo to ensure a better outcome?
- How to handle objections and/or concerns throughout the demo.
- When should you introduce the price during the demo?
- Learn how you can reduce the customer’s fear or anxiety of using or switching to your product.
- Learn engagement tactics to keep your audience’s interest on the demo.
- How to initiate and encourage collaboration during a demo to improve your success rate.
- Understand the types of decision-makers on a virtual call and how to engage each one.
- Identify personality types using the S.A.A.D. model.
- Which type of case studies should you use and when should they be used in the product demo?
High- Impact Training From Victor Antonio
After building a successful 20-year career as a top sales executive, Victor Antonio became a globally sought-after sales speaker and trainer.
With over 192,000 Youtube subscribers and over 3 million podcast downloads, Victor knows how to engage an audience virtually; learn from the master!
Learn what works, but more importantly, learn what doesn’t work!
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Who Should Attend?
If you’re an inside salesperson, technical sales, sales engineer, SDR, BDR, or field salesperson who has to do a show and tell of your product, this workshop will give you the framework to help you become great at demoing.