Lesson 1: Sales Reset

Lesson 2: How Selling Has Changed 

Lesson 3: Why Buyer's Don't Want More Information

Lesson 4: The Next Level in a Presentation 

Lesson 5: Stop Persuading

Lesson 6: Beyond Selling a Solution

Lesson 7: A Relationship is NOT Enough

Lesson 8: It's NOT About the Price

Lesson 9: Beyond Differentiation

Lesson 10: Selling is DEAD

Lesson 11: Avoid Standardization 

Lesson 12: It's About Pull Marketing

Lesson 13: A Better Alternative to Negotiation

Lesson 14: Social Proximity Matters

Lesson 15: Does Value Still Count?