Lesson 1: Get Clients to Act

Lesson 2: Changing Expectations

Lesson 3: Sequence - Reduce Resistance + Gain Acceptance

Lesson 4: Understanding the Buying Brain 

Lesson 5: Three (3) Types of Buyers

Lesson 6: Motivating Complacent People (Hound Dog Analogy)

Lesson 7: Pain of the Same > Pain of Change 

Lesson 8: Quick Quiz 

Lesson 9: The Negative Effects of Perceived Effort 

Lesson 10: Case Study - Energy Saving Company