Lesson 1: Introduction to Sales Culture

Lesson 2: (6) Levers of Developing a Sales Culture 

Lesson 3: Short Term vs. Long Term

Lesson 4: Control vs Empowerment

Lesson 5: Activities vs Results 

Lesson 6: Cooperation vs Competition

Lesson 7:  Stable vs Adaptive

Lesson 8: Risk Averse vs Risk Taking

Lesson 9: Example and Summary